Press releases

May 18, 2005

Sun Life Financial Announces Geoffrey Saggers’Appointment As CEO For Hong Kong Operations

(HONG KONG, 5 May 2005) - - Sun Life Financial is pleased to announce the appointment of Geoffrey R. Saggers as Chief Executive Officer of Sun Life Financial (Hong Kong) Limited.

Douglas C Henck, President of Sun Life Financial Asia, said “Sun Life Financial Hong Kong is an important operation for Sun Life Financial in Asia and accordingly we need a seasoned business leader to bring it to the next level. As President Director of our Indonesian business for the last four years, Geoffrey has significantly expanded the agency channel and boosted our sales to record levels. I am confident that Geoffrey, a leader of proven track record and astuteness, is the best possible choice for our Hong Kong business.”

Geoffrey Saggers is delighted to join Hong Kong’s dynamic team. “In my new capacity, I will be dedicated to developing strategies that add value to our customers, expand our distribution channels, increase our market share, and accelerate our top-line growth,” he said.

About Sun Life Financial
Sun Life Financial (Hong Kong) Limited is a member of the Sun Life Financial group of companies. Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2005, the Sun Life Financial group of companies had total assets under management of CDN$366 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF.

Media Contact  
Ms. Juliana Chan Ms. Carina Mou
Tel: (852) 2103 8134 Tel: (852) 2103 8081
Email: juliana.y.chan@sunlife.com Email: carina.mou@sunlife.com

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