Mission:
To help our customers achieve lifetime financial security.

Vision:
To be an international leader in protection and wealth management.

Strategy:
We will leverage our strengths around the world to help our customers achieve lifetime financial security and create value for our shareholders.

Values:

• Integrity
  We are committed to the highest standards of business ethics and good governance.
• Engagement
  We value our diverse, talented workforce and encourage, support and reward them in contributing to the full extent of their potential.
• Customer Focus
  We provide sound financial solutions for our customers and always work with their interests in mind.
• Excellence
  We pursue operational excellence through our dedicated people, our quality products and services, and our value-based risk management.
• Value
  We deliver value to the customers and shareholders we serve and to the communities in which we operate.

Strong Credit Ratings*
We have earned high independent ratings from international rating agencies:

• Standard & Poor’s: AA (Very Strong) (as at March 6, 2009)
• Moody’s: Aa3 (Excellent) (as at February 12, 2009)
• A.M. Best: A+ (Superior) (as at February 27, 2009)

*All financial ratings are assigned to Sun Life Assurance Company of Canada, the parent company of Sun Life Hong Kong Limited.