Sun Life has never stopped engaging with clients through conversations at different levels to create a distinguished brand.

Sun Life has never stopped engaging with clients through conversations at different levels to create a distinguished brand.


Sun Life MPF Online Video : ‘“Work harder with you against adversity”'

It would be frustrated under adversity. Though it maybe hard to change the world, we can achieve our goals faster with a trustworthy partner.

Sun Life MPF has filmed the online video "Work harder with you against adversity“ featured by freelance creator Danny So, which brings Sun Life MPF to go with clients on the journey of retirement planning against adversity and move towards a worry-free retirement goal.

Click here  to watch

New Branding Campaign: ‘We Back Your Optimism'

At Sun Life, we’re positive about the difference we can make in our Clients’ lives thanks to the high quality of our products and services. We infuse that positivity into every interaction we have with our Clients. Watch our new brand campaign called ‘We Back Your Optimism’ to see how we can help you build a brighter future.

Click here  to watch

Golden Future Starts From You

Worried about your financial futureWe’re here to help! Our latest campaign Golden Future Starts From You aims to encourage people to take the first steps to prepare for your retirement by telling us what you’re most concerned about to be in with a chance of winning up to HK$50,000. Click “View details” to watch our launch video and access the site.

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Sun Life Product Launch – Foresight Deferred Annuity Plan

Our newly launched Foresight Deferred Annuity Plan is a Qualifying Deferred Annuity Policy certified by the Insurance Authority where you can apply for a tax deduction. The plan aims to provide stable annuity payments and flexible plan options, helping you to achieve your retirement goals and lifelong financial security.

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Sun Life Branding Campaign – Find Your Sun

The sun is always the source of warmth and optimistic vibes. Through art appreciation, one would find joyfulness and inspiration. Sun Life is proud to collaborate with a Japanese grafitti artist to create two sun-themed murals at Central and Sheung Wan for unleashing positive energy. Besides photo taking, you could scan the QR code on the walls to trigger the AR filter camera and experience spectacular animated effects under the sun. Don’t hesitate to participate in the giveaway Facebook game from now on till July 28.

Experience now!


Sun Life Product Launch - WeHealth Plus

On top of the VHIS Certified Standard Plan, Sun Life delights to share with you the launch of WeHealth Plus, a VHIS Certified Flexi Plan that aims to offer you a more comprehensive medical coverage. This plan offers 2 flexible options – WeHealth Plus Scheme 1 and WeHealth Plus Scheme 2, allowing you to adjust the level of protection that best fits your financial plan. Nevertheless, an eligible person can apply tax deduction for their qualifying premiums of up to HKD8,000 per fiscal year.

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Sun Life Product Launch - WeHealth

Sun Life proudly presents you WeHealth, a VHIS Certified Standard Plan. An eligible person can apply tax deduction for their qualifying premiums of up to HKD8,000 per fiscal year.

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#BEHEALTHY. Fuel your future.

Sun Life Product Launch – SunHealth OmniCare

Sun Life as your trusted partner for life’s journey, our new Medical & Critical Illnesses product - SunHealth OmniCare aims to offer you a comprehensive, flexible and innovative critical illness solution that fuels your future in carefree.

Sun Life “My Sun Life HK” Mobile App Lucky Draw

Sun Life always strives to provide better client services to you. The “My Sun Life HK” mobile app allows you to have a total view of your coverage, assets and important policy notifications at anytime from anywhere. Sun Life “My Sun Life HK” Mobile App Lucky Draw has concluded. Thank you for your participation and congratulations to all winners. Press here for the winner list. A letter will be sent to the winners notifying them the prize redemption arrangement.

Trade Promotion Competition Licence Number: 51263

Sun Life Product Launch – Commitment

Commitment offers you not only a true commitment to your loved ones that tailors to meet your unique savings and protection needs, it also offers a comprehensive protection to mitigate life’s uncertainties, even in the unfortunate event of the insured’s death.

Sun Life Stanley International Dragon Boat Championships 2018

The event attracted 269 teams with an estimated 6,000 paddlers from Hong Kong and overseas. To encourage protection of the environment, environmentally-friendly facilities including free water refill stations and recycling bins for plastic bottles and aluminium cans were available, in collaboration with social enterprise BottLess and environmental group The Green Earth.

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Second Sun Life Resolution Run a Resounding Success    

Title sponsored by Sun Life Financial, the second Sun Life Resolution Run was held on February 11, 2018 outside Hong Kong Science Park. The event attracted more than 2,000 runners and spectators, all resolving to live healthier lives.

Rewards with Surprise - Sun Life 125th Anniversary Lucky Draw Result

To celebrate the 125th anniversary of Sun Life Hong Kong Limited, we have launched the "Sun Life 125th Anniversary Lucky Draw" last year. Thank you for your participation in this campaign to make it successfully completed. Congratulations to the winner Mr. Yan Kwong Cheung who is entitled to one Audi A5 Sportback car. Trade Promotion Competition Licence No.: 49249-51.

Sun Life Product Launch – FlexiRetire Annuity Plan

Our new product FlexiRetire Annuity Plan can help you create your dream retirement. Take control of your worry-free retirement!

2017 branding campaign: #BEFOREVER

Sun Life is being here with our clients for life to cherish and protect the people and moments that they would want to keep forever.

2017 advertising campaign: #BEBRIGHT BEWHATYOUWANT

Sun Life Financial has operated in Hong Kong for 125 years, this is a great time to tell our brand story differently from the past and give Hong Kong people a fresh new way to connect with the brand.

Sun Life Product Launch - SunHealth UltraCare and SunHealth MaxiCare

SunHealth UltraCare and SunHealth MaxiCare are comprehensive all-in-one critical illness plans, which provide you with whole-life coverage with a savings element, and cover up to 132 illnesses.