Sun Life has never stopped engaging with clients through conversations at different levels to create a distinguished brand.
Sun Life Product Launch – FlexiRetire Annuity Plan
Our new product FlexiRetire Annuity Plan can help you create your dream retirement. Take control of your worry-free retirement!
2017 branding campaign: ＃BEFOREVER
Sun Life is being here with our clients for life to cherish and protect the people and moments that they would want to keep forever.
2017 advertising campaign: ＃BEBRIGHT BEWHATYOUWANT
Sun Life Financial has operated in Hong Kong for 125 years, this is a great time to tell our brand story differently from the past and give Hong Kong people a fresh new way to connect with the brand.
Sun Life Product Launch - SunHealth Medical Premier and SunHealth Medical Essential
SunHealth UltraCare and SunHealth MaxiCare are comprehensive all-in-one critical illness plans, which provide you with whole-life coverage with a savings element, and cover up to 132 illnesses.
Sun Life Stanley International Dragon Boat Championships 2017
For the tenth year paddling, Sun Life Financial returns as title sponsor of the Sun Life Stanley International Dragon Boat Championships 2017, which took place at Stanley Main Beach. The event attracted an estimated 200,000 spectators, and 288 teams with 6,000 paddlers from Hong Kong and overseas.
Sun Life Resolution Run
In 2017 we developed the first annual Sun Life Resolution Run to encourage people to kick-start the New Year with a resolution to lead a healthy lifestyle held at the Hong Kong Science Park. Title sponsored by Sun Life Financial and organized by Asia Sport Connection, Sun Life Resolution Run features 10km, 5km, 3km kid’s race and 1km family race with a carnival.