At Sun Life, we are totally client focused, and determined to make it easier to do business with us. We are proactive and committed to providing a personalized service to all our Clients and improving our problem resolution practices. We continuously look for ways to bring innovative, insightful and simple solutions to our Clients.

Building trust day by day

Our aim is to develop lifelong relationships with our Clients by always going the extra mile to provide the best possible level of service in every situation. We believe that trust is not built on occasional good deeds, but continuously, through dedicated commitment day after day, year after year.


We serve with just the right balance of
human touch and technology

We constantly invest in our client servicing platforms including mobile apps and web portals to give our Clients easy access to our services, and a seamless client experience across every touchpoint. By engaging through our multiple platforms, Clients can reach us easily and manage their finances whenever and however they want.


We have just completed an entire revamp of our on-boarding journey to improve the overall experience that our Clients have when they join us. Clients are now provided with all the information they need including arrangements for policy documents, and logging on to the My Sun Life HK app.


My Sun Life HK app

The app enables clients to stay on top of everything including the details of their policy, important notifications, updates of investment-linked fund prices, and their savings, all at their fingertips 24/7.


This online system is available for individual life, group insurance, MPF and ORSO Clients to check and view their account status and benefits at any time from anywhere.

Sun Life Financial Café

For Clients who wish to meet in person, our Client Service Representatives at the Financial Café are available during office hours from Mondays to Saturdays.

Official Sun Life Facebook page and WeChat account

We keep our Clients and stakeholders up to date by regularly sharing all our latest news and developments on social media. We also create a lot of content on investor education in a bid to raise the level of financial literacy in Hong Kong. We firmly believe that investors should be fully empowered to make informed decisions.

We serve with our Clients’ needs in our hearts

We understand that clients have different needs at different stages of their lives. So we address this by offering professional financial analysis and insight-based solutions that are tailored to each client’s situation. We provide a comprehensive range of services and products to meet the needs of all our Clients. For example, retirement planning is a pressing issue in Hong Kong, and our annuity plan and award-winning MPF schemes help people to build their retirement pots.

Sun Life won MPF Ratings’ “2018 Scheme of the Year”, and was the first service provider in the market to introduce a multi-sector approach to a constituent fund investment strategy.


We help our Clients to live healthier lives

Sun Life strives to build healthier, brighter societies by encouraging Clients to stay fit and active throughout their lives. For example, Sun Life is the title sponsor of the Sun Life Stanley International Dragon Boat Championships, and the Sun Life Resolution Run. We also launched the “Take Action for Your Health” platform to raise awareness of the dangers of diabetes. We are continually helping everyone in society to learn more about their health with innovative health and wellness solutions.