2025 Issue 05 Newsletter

Sun Life MPF Successfully Onboarded to eMPF

The Sun Life Rainbow MPF Scheme was successfully onboarded to the eMPF Platform on 3 October 2025. All Sun Life MPF administrative services are now managed through eMPF. Moving forward, we will focus more on delivering Value-Added Services, aiming to provide you with timely and accurate information to support your retirement journey.

  • The Sun Life MPF Mobile App and Online Pension Services Centre will continue to serve you by providing access to your MPF account balance, portfolio details, and more.
  • Sun Life MPF 24/7 WhatsApp now features eMPF-related information to help address your queries quickly and efficiently.
  • MPF Navigator* assist you understanding your investment style and risk tolerance, getting personalized “reference portfolios”
  • We warmly invite you to join the eMPF webinars to know more about eMPF and the add-on services provided by Sun Life. (Click here to learn more)
  • You may register and log in to eMPF through “iAM Smart” for faster and more convenient management of your MPF. (Click here to learn more)
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Sun Life X Raymond Lam - The Unique Four-in-One Retirement Solution

Sun Life has recently launched the unique “Four-in-One Retirement Solution”. We proudly collaborated with Raymond Lam(林峯), one of Asia’s most celebrated multi-talented singers and actors, to film a series of advertisements aimed at promoting our vision: “Together we can foresee and build the future.”

Inspired by the timeless elegance of the traditional Chinese courtyard house, known as a Siheyuan, the campaign creatively uses its four-sided structure to represent Sun Life’s four key retirement offerings:

  • Sun Life MPF Income Fund
  • RetireFree Immediate Annuity Insurance
  • Policy Reverse Mortgage Programme Referral
  • Reverse Mortgage Programme Referral

To watch the full video, please click the link below:

Sun Life - The Unique Four-in-One Retirement Solution (Chinese only)

MPF Navigator* New Ad Campaign is Now Live

By highlighting common MPF challenges faced by the public, the new advertisement introduces how the MPF Navigator assist you in making the most personalized investment decision by providing 5 types of "reference investment portfolios". 

To watch the full video, please click the link below:

Sun Life MPF Navigator New Ad Campaign

(To view English subtitles, please press the “CC” button)

* Disclaimer: “MPF Navigator” (AQUMON platform) and its services are independently operated and provided by Magnum and are not related to Sun Life Hong Kong Limited or its affiliates (“Sun Life”). Any recommended portfolio(s) or information on the AQUMON platform is strictly for reference only. Investment involves risks and past performance is not indicative of future performance. Investment decision should not be solely based on fund performance. Other factors (e.g. fund’s investment objective, fees and charges, fund risk level, service level) should also be considered.

2025 q4
2025 q4

Market Navigator - October 2025 (Provided by Sun Life Asset Management Limited)

The Trump administration has threatened to impose substantial tariffs on China in response to the country’s expansion of export controls on rare earths and related technologies. Market reactions have been predominantly negative, with global stock markets experiencing significant volatility following the announcement. Investors should remain vigilant regarding potential recession and stagflation risks triggered by these tariffs, which may continue to weigh on market sentiment. Compounded by elevated valuations, these factors could exert pressure on investment markets.

Accordingly, investors may consider adopting defensive allocations, including appropriate exposure to investment-grade bonds and low-volatility global equity strategies, to diversify portfolios, balance risk and return, and ensure the long-term stability of retirement funds.

To learn the market outlook for the October of 2025 provided by Sun Life Asset Management (HK) Limited, you can access the full version of the PDF Market Navigator – October 2025 for more details.

Sun Life MPF Shines with Multiple Industry Awards

Sun Life MPF has been widely recognized for its innovative products and outstanding services, receiving multiple prestigious industry awards, including:

  • Ten accolades at the Benchmark MPF of the Year Awards 2024, including “MPF Sponsor of the Year” (for the fourth consecutive year) and “MPF Trustee of the Year.”
  • Financial Services Award by HKEJ: “Excellence in Innovative MPF Scheme”
  • Headline No.1 Awards: No.1 MPF Investment Brand
  • Outstanding ESG Enterprises Recognition Scheme by Sing Tao: “Outstanding ESG Environmental Performance Award”
  • HKB Technology Excellence Awards: Smart Technology - Financial Services Award
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