Hong Kong, May 26, 2025 – The Dragon Boat Festival is fast approaching, and Sun Life is all set to make a big splash with a dynamic lineup of activities to support and celebrate this major world sporting event. The “2025 Sun Life Hong Kong International Dragon Boat Races”, organized by the Hong Kong Tourism Board in collaboration with the Hong Kong China Dragon Boat Association and proudly sponsored by Sun Life, will take place on June 7-8 at the Tsim Sha Tsui East Promenade.

As part of the festivities, Sun Life has planned an array of dragon boat-themed online and offline activities. It invites all citizens and tourists to experience the unique charm of this cultural tradition, and to enjoy the Tsim Sha Tsui East Promenade which will be buzzing with excitement and festivity this summer. 

Amy Lo, Chief Client Officer of Sun Life Hong Kong Limited, said: "At Sun Life, we have been actively promoting dragon boat racing as a beneficial activity for both physical and mental well-being. We also see it as a way to preserve traditional culture and encourage sustainable societal development. This year, we are honoured to partner with the Hong Kong Tourism Board as the title sponsor of the 'Sun Life Hong Kong International Dragon Boat Races'.

“Our aim is to elevate this as an international sporting spectacle that showcases the fusion of traditional culture and innovative spirit. Besides our title sponsorship, we have lined up a series of promotional activities to encourage the community to embrace a healthy and active lifestyle, reflecting our desire to help our Clients live healthier lives."

Online Dragon Boat Race Challenge¹

Get ready to immerse yourself in the festive atmosphere with Sun Life's online Dragon Boat Race Challenge! From today until June 3, participants can visit Sun Life’s official Facebook page to join the virtual paddling and drumming excitement and experience the thrill of navigating your way through challenges in a virtual setting. Follow the steps to complete the game for a chance to win a HK$100 electronic voucher!

Sun Life “Dragon Boat Drumming” Experience²

Feel the beat at our interactive installation on the ground floor of K11 MUSEA Promenade in Tsim Sha Tsui from today to June 8. Enjoy a free simulated dragon boat drumming experience, available from 11:00am to 9:00pm daily. Participants can choose between solo or duo modes and drum to the beat of the game’s music – and experience the joy of being a dragon boat drummer. The site also features a unique photo opportunity for visitors to capture memorable moments. Participants who complete the game and a short survey on-site will have a chance to receive an exquisite gift.

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Photo caption:

Sun Life sets up an interactive installation on the ground floor of K11 MUSEA　Promenade in Tsim Sha Tsui for all citizens to experience the unique charm of this cultural tradition.