Sun Life Announces Exclusive Sponsorship of the 2026 National Day Fireworks Display

Hong Kong, September 2, 2026 – Sun Life Hong Kong Limited (“Sun Life”) today announced its exclusive sponsorship of the 2026 National Day Fireworks Display. The spectacular event will celebrate the 77^th anniversary of the founding of the People’s Republic of China, bringing together Hong Kong residents and visitors from around the world to share in this joyous national occasion.

Coordinated by the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region and exclusively sponsored by Sun Life, the fireworks display will illuminate Victoria Harbour at 8pm on Thursday, October 1, 2026.

Under the theme “Eternal Radiance Fireworks in Bloom, Illuminating our Country”, the display will celebrate the nation’s prosperity and vitality while conveying heartfelt wishes for Hong Kong’s continued growth and success through a dazzling showcase of pyrotechnic artistry. The 23-minute spectacle will comprise eight themed scenes (details in the Appendix). A total of 31,888 pyrotechnic shells will be launched from nine firing points across three barges and six floating pontoons strategically positioned in Victoria Harbour. The overall event budget is approximately HK$18 million.

Three highlights of the fireworks display

The display is meticulously choreographed around multiple distinct scenes, with three scenes taking center stage:

• Scene 2 “You are the Sunshine of my Life” – Making its debut, layered gold and red rings will illuminate the night sky above Victoria Harbour. Symbolizing hope, warmth and optimism, this scene reflects the resilience and confidence that continue to inspire the community.
• Scene 4 “Dreams in the Starry Galaxy” – Featuring “shifting multi-colored spheres” and “cosmic trails”, this scene creates a breathtaking interstellar panorama. It celebrates the courage of Hong Kong people to pursue their dreams, break new ground and strive towards their aspirations.
•  Scene 5 “Embrace Love” – Featuring vibrant “red hearts” and “yellow stars” fireworks, the display leaps across the night sky to create a heartwarming and joyful scene. It conveys love, care and blessings for family, friends and the wider community, adding to the festive spirit of National Day.

Clement Lam, Chief Executive Officer of Sun Life Hong Kong, stated: “Sun Life is honored to be the exclusive sponsor of this year’s National Day Fireworks Display and to join Hong Kong residents and visitors from around the world in celebrating this important national occasion. Presented under the theme ‘Eternal Radiance Fireworks in Bloom, Illuminating our Country’, the display not only celebrates our nation’s achievements but also reflects our heartfelt wishes for Hong Kong’s continued prosperity and success.

As we approach our 135^th anniversary in Hong Kong, we remain proud of our deep roots in the city and our enduring commitment to the community. Through our support for this iconic annual event, we hope to bring people together, share the joy of the occasion and showcase Hong Kong’s vibrancy and unique appeal as a world-class international city.”

To provide the public with an immersive, all-round audiovisual experience, Radio Television Hong Kong Radio 4 (FM 97.6 to 98.9) will broadcast the synchronized background music live during the fireworks display. Spectators can enjoy optimum views of this magnificent display from a range of popular viewing locations, including Tsim Sha Tsui, the Mid-levels, Central, Wan Chai, Causeway Bay, and the Hung Hom Bypass.

Sun Life has long been committed to supporting Hong Kong’s mega events economy and community development, fostering social cohesion through a diverse range of initiatives while helping enhance the city’s appeal as a vibrant international metropolis.  In recent years, Sun Life Hong Kong has supported major sporting events such as the Sun Life Hong Kong International Dragon Boat Races, while also promoting healthy living through community initiatives including the “Ride-to-Shine Hong Kong”, an innovative smart cycling-powered project that encourages the public to adopt active and healthy lifestyles. Looking ahead, Sun Life will continue to collaborate with community partners and stakeholders to support impactful events and initiatives, contributing to Hong Kong’s long-term development and prosperity.

Appendix