Sun Life Brings Youth, Energy and Community Together with Opening of Second Hoops + Health Rooftop Basketball Court at Kwai Fong Plaza

Expanding its Hoops + Health initiative with community partners to drive youth wellness through basketball

(Hong Kong, 27 April 2026) – Sun Life, in partnership with global sport-for-social-change foundation Beyond Sport, marked another milestone in its commitment to fostering youth wellness with the official opening of its second Hoops + Health rooftop basketball court in Hong Kong at People Place’s Kwai Fong Plaza.

The new Sun Life-branded court came alive with a colourful opening ceremony and community fun day, bringing together young people, families and local residents for a full day of basketball action, interactive activities and inspiring sharing sessions by prominent figures in sport. The event transformed the rooftop into a vibrant hub of energy, connection and community spirit.

The revitalized court, now a free and accessible community space designed to empower youth through basketball, was officially unveiled following a ribbon-cutting ceremony officiated by Adley Low, Chief Client and Marketing Officer at Sun Life Hong Kong, along with representatives from Beyond Sport, Kwai Fong Plaza and key community partners, including InspiringHK Sports Foundation, the Basketball Association of Hong Kong, China and The Hong Kong Federation of Youth Groups.

Adley Low, Chief Client and Marketing Officer at Sun Life Hong Kong Limited, said: “Hoops + Health was created to go beyond traditional health education, using basketball as an inspiring way to encourage young people to lead healthier lives. This new court at Kwai Fong Plaza is a place where young people can play, connect and build confidence together. Through initiatives like this, Sun Life continues to invest in programs that will bring lasting value and impact to Hong Kong’s youth and the wider community.”

Adam Burgess, Director of Programmes at Beyond Sport, added "Safe and accessible spaces are essential for young people to thrive. Through Hoops + Health, this new court at Kwai Fong Plaza has become more than a place to play basketball, it is now a hub for wellbeing, connection and opportunity. Together with Sun Life and local partners, Beyond Sport is committed to ensuring physical activity continues to play a positive role in young people’s lives."

Hoops + Health is Sun Life Asia’s regional youth wellness initiative, delivered in partnership with Beyond Sport. The program harnesses the power of basketball to boost physical health, mental wellbeing and social connection among young people across Asia, particularly by breathing new life into weathered basketball courts and turning them into safe, free and accessible community courts. Hoops + Health also supports youth and coach development, regular community programming and partnerships with local youth organizations to ensure long-term, positive impact for the community.

The court in Kwai Fong Plaza is the second rooftop basketball court in Hong Kong under the Hoops + Health program, following the opening of the court in Wah Sum Shopping Centre, Fanling, in 2024. The regular youth program started in early 2026 in partnership with InspiringHK Sports Foundation and Basketball Association of Hong Kong, China. The Hong Kong Federation of Youth Groups will begin hosting the program at the new Kwai Fong Court from May 2026, leveraging their combined expertise in youth engagement, basketball development and community outreach.

Sun Life’s investment in the Hoops + Health program aligns with its broader initiatives in Hong Kong, including title sponsorship of the Sun Life Hong Kong International Dragon Boat Races, community events such as The Big Bounce World Tour – Hong Kong, and ongoing support for local organizations. As the base for Sun Life’s Asian regional team, Hong Kong serves as a strategic hub for driving positive change and fostering meaningful connections through sport and wellness programs.

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