July 28, 2026

Sun Life launches Private Wealth integrated platform to support HNW and UHNW clients across global wealth hubs

Hong Kong (28 July 2026) –  Sun Life today announces the launch of Sun Life Private Wealth, an integrated platform supporting high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, families and advisers as they build, preserve and transfer wealth across generations.

The launch reflects Sun Life’s long-term commitment to the HNW and UHNW segment, bringing its global strength, specialist expertise and multi-market capabilities into one integrated platform.

Sun Life has been a pioneer in HNW insurance since establishing its dedicated HNW operations in Bermuda in 1996, the first life insurer to do so. Over 30 years, Sun Life has built HNW businesses across Bermuda, Hong Kong and Singapore and earned trust across generations.

“The launch of Sun Life Private Wealth marks the evolution of our HNW business, bringing together decades of expertise into one integrated platform. As wealth becomes more global and family needs more complex, clients and advisers need a trusted partner that can support them across the wealth life cycle. Sun Life Private Wealth combines our financial strength, specialist expertise and deep local knowledge to help clients build, preserve and transfer wealth across generations,” said Sujoy Ghosh, CEO, Sun Life Private Wealth.

Responding to the changing needs of wealthy families

The launch comes as private wealth continues to grow across global markets, with Asia Pacific playing an increasingly important role. Global HNW Individual (HNWI) wealth rose 8.7% to USD98.3 trillion in 20251, with Asia Pacific recording the highest regional growth at 10.5%. Cross-border wealth also rose 8.4% globally in 2025 to US$15.7 trillion.2

Today’s HNW clients in Asia are financially sophisticated, global in outlook and often have assets, businesses and family members spread across markets. Their planning needs can span protection in one market, accumulation and legacy planning in another, and wider considerations across asset classes.

Sun Life’s 2025 legacy planning research found that 67% of HNW respondents in Singapore and 44% of HNW respondents in Hong Kong are concerned their wealth may not be preserved beyond their children’s generation. The research also found that 89% of respondents in Singapore and 91% in Hong Kong have either previously sought professional advice for legacy planning or would like to do so in future.

“As the needs of wealthy clients become increasingly international and interconnected, we recognised the need to evolve the way we serve them. Over the past 18 months, we have brought our capabilities closer together through a single intake and underwriting platform, harmonised processes and forms, and round-the-clock support. The result is a more connected global business that delivers a more seamless experience for distribution partners and their clients, with the complexity of navigating markets resting with us, not them,” added Sujoy.

With more than 160 years of global experience, 133 years in Asia, a pioneering role in HNW insurance and an AA S&P financial strength rating3 that is among the strongest in global life insurance companies, Sun Life Private Wealth reflects Sun Life’s presence in Bermuda, Dubai, Hong Kong and Singapore, which are key wealth hubs around the world.

1 Source: Capgemini’s World Wealth Report 2026

2 Source: BCG’s Global Wealth Report 2026

3 The above financial strength ratings are held by Sun Life Assurance Company of Canada as at 31 Mar 2026

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About Sun Life

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the U.S., the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2026, Sun Life had total assets under management of $1.58 trillion. For more information, please visit www.sunlife.com .

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Media contacts: 

Sandpiper on behalf of Sun Life Private Wealth

Global sunlifepw@sandpipercomms.com

Hong Kong sunlifehk@sandpipercomms.com

Singapore SunlifeSG@sandpipercomms.com

Sun Life

Grace Ngoh
Head of Communications, Private Wealth, Asia Asset Management
grace.ngoh@sunlife.com

This press release is provided for general information purposes only and does not constitute, and should not be construed as, solicitation or offer to purchase any insurance product. Nothing contained herein is intended to constitute any financial, insurance, legal, accounting, or tax advice. Any references to Sun Life’s operations in different jurisdictions are intended solely as corporate information.

Sun Life Assurance Company of Canada is an insurance company federally incorporated in Canada, with OSFI Institution Code F380 and its registered office at 1 York Street, Toronto, Ontario, Canada M5J 0B6. It is regulated by Office of the Superintendent of Financial Institutions, Canada.

Life insurance products available through the international business based in Bermuda are offered by Sun Life Assurance Company of Canada (Bermuda Branch), which is licensed and regulated by the Bermuda Monetary Authority to carry on long-term insurance business in Bermuda. These products may not be sold in the United States, nor to citizens or residents of the United States, nor to residents of Bermuda or Canada. Other restrictions may apply. 

Sun Life Assurance Company of Canada Singapore Branch (UEN T19FC0132B) is registered with the Accounting and Corporate Regulatory Authority of Singapore as a foreign company with its registered office at 50 Raffles Place, #26-04 Singapore Land Tower, Singapore 048623 and carries on life insurance business in Singapore. It is licensed and regulated by the Monetary Authority of Singapore. Not all life insurance products of Sun Life Assurance Company of Canada Singapore Branch are available to all individuals. Other restrictions may apply. 

Sun Life Hong Kong Limited (incorporated in Bermuda with limited liability) is an authorized insurer in Hong Kong to carry on long-term life insurance business in or from Hong Kong. It is licensed and regulated by the Insurance Authority of Hong Kong. Life insurance products of Sun Life Assurance Company of Canada may not be marketed to the public of Hong Kong.  Other restrictions may apply.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. Sun Life Financial Inc. is the holding company of Sun Life Assurance Company of Canada. Sun Life Hong Kong Limited (incorporated in Bermuda with limited liability) is a wholly-owned subsidiary of Sun Life Assurance Company of Canada and operates in Hong Kong.

Sun Life (DIFC) Limited, a company formed and licensed under the laws of the Dubai International Financial Centre (“DIFC”), is authorized and regulated by the Dubai Financial Services Authority to carry out Advising on Financial Products and Arranging Deals in Investments in relation to Rights Under Long Term Insurance Contracts. Sun Life (DIFC) Limited is a member of the Sun Life group of companies.

In certain communications, we may refer to our High Net Worth life insurance business unit as “Sun Life Private Wealth”, “Sun Life Private Wealth Bermuda”, “Sun Life Private Wealth Singapore” and/or “Sun Life Private Wealth Hong Kong” strictly as marketing names only; no legal significance is thereby expressed or implied. 

Sun Life Assurance Company of Canada is a member of the Sun Life group of companies. The Sun Life group of companies operates under the “Sun Life” name. Sun Life Financial Inc., the publicly traded holding company for the Sun Life group of companies, is not a product offering company and is not the guarantor of the obligations of its subsidiaries.

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