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News releases

January 20, 2020

Sun Life Announces Senior Management Changes

Hong Kong, January 20, 2020 - Sun Life Hong Kong Limited (“Sun Life” or “the Company”) today announced that Steven Fong will rejoin the Company as General Manager of Distribution, with effect from January 23, 2020, and that Martin Fortier, former Chief Risk Officer of Sun Life Malaysia, has been appointed General Manager of Financial Affairs.

Steven takes on the role formerly occupied by Belinda Au who is currently leading a new project within the Sun Life Asia Regional Office, further details will be announced at a later date. A top-notch business leader over her seven years with the Company, Belinda has made a tremendous contribution by enhancing the Company’s distribution channels and brand awareness among Hong Kong clients. Under her leadership, the agency force size doubled, becoming a strong team of trustworthy financial advisors for Sun Life clients. The award-winning Most Respected Advisor Program has fostered a culture of caring and professionalism in our agency force, which has been instrumental in positioning Sun Life as the go-to insurer in Hong Kong and providing an outstanding client experience.

In his new role, Steven leads all distribution channels including agencies and brokerages, as well as training and development of the agency force. Steven was the Chief Agency Officer at Sun Life in 2018, where he drove agency sales growth through quality business for agency distribution.

Martin Fortier brings more than 25 years of experience to his new role. Prior to joining Sun Life Hong Kong Limited on January 1, 2020, Martin was with Sun Life Malaysia, where he held various roles including Chief Risk Officer, Chief Actuary, Appointed Actuary and Chief Financial Management Officer. In his new role, Martin oversees strategy development and financial affairs including finance, actuarial, risk, asset liability management, investment and trustee business. 

Fabien Jeudy, Chief Executive Officer of Sun Life Hong Kong Limited said, "On behalf of the management team, I would like to thank Belinda for her longstanding contributions to our success in Hong Kong. I am delighted that Steven is returning to Sun Life, and excited to welcome Martin to our management team. At Sun Life, we remain committed to helping our clients achieve lifetime financial security and live healthier lives. In 2020, we will continue to grow our presence in Hong Kong and deliver outstanding products and services to meet the financial needs of people in the city.”


Steven Fong

Steven Fong will succeed Belinda Au as General Manager, Distribution, Sun Life Hong Kong Limited, effective January 23, 2020.


About Sun Life

SLF Inc. is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2019, Sun Life had total AUM of CAD$1,063 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.Sun Life Financial Inc. is the holding company of Sun Life Assurance Company of Canada. Sun Life Hong Kong Limited is a wholly-owned subsidiary of Sun Life Assurance Company of Canada.