News releases

January 30, 2020

Sun Life Honoured with Insurance Company of the Year at the 10th Annual BENCHMARK Wealth Management Awards

*** Highlighting the success of its Client-centric Business Strategy***

Hong Kong, January 30, 2020 - Sun Life Hong Kong Limited (“Sun Life” or “the Company”) is pleased to announce that it has been recognized with seven accolades at the 10th Annual BENCHMARK Wealth Management Awards, including Insurance Company of the Year, the grand award of the event.

Organized by WealthAsia Group, the BENCHMARK Wealth Management Awards is an annual award recognizing banking, insurance and financial planning advisories which target the mass affluent segment. Sun Life was awarded Insurance Company of the Year, a recognition of the overall strength of the Company, its continuous efforts to provide clients with exceptional service, and outstanding performance in product innovation, human capital development, branding, corporate governance, client experience, digital technology, and risk management.

Here are the accolades that Sun Life received at the 10th Annual BENCHMARK Wealth Management Awards:

  • Insurance Company of the Year
  • Human Capital Development - BEST-IN-CLASS
  • Mobile Technology - BEST-IN-CLASS
  • Whole-Life Insurance - BEST-IN-CLASS
  • Client Digital Experience - OUTSTANDING ACHIEVER
  • Client Support - OUTSTANDING ACHIEVER
  • Healthcare Product - OUTSTANDING ACHIEVER

Sun Life was also awarded Accredited Professional Financial Planning Firm, Corporate Financial Education Leadership – Gold Award, and Corporate Financial Education Leadership for the Best Advocate at the IFPHK Financial Education Leadership Awards cum Accredited Professional Financial Planning Firm 2020. Presented by the Institute of Financial Planners of Hong Kong, these awards recognized the Company’s efforts to improve financial literacy levels in Hong Kong.

Fabien Jeudy, Chief Executive Officer of Sun Life Hong Kong Limited, said, "We are honoured to have received a total of ten awards, in recognition of our efforts in product, service, digital innovation, as well as financial education. At Sun Life, we put clients at the centre of everything we do. We seek to understand and respond to our clients’ evolving needs. These awards underpin our continuous efforts to introduce and excel in best-in-class solutions and client experiences, that assist our clients to live healthier lives and achieve lifetime financial security.”

Launched in 2019, Vision is a participating insurance plan. Distributed from the beginning of the second policy year, Vision’s Monthly Coupons1 is a steady source of income to support people in their retirement life. Vision is also an effective tool for wealth succession, as it offers up to 120 years of coverage and allows clients to change the insured of their policies to any family member aged 0 to 802, when needed, without restriction on the number of changes or extra costs.

To provide clients with diverse protection options, the Company launched WeHealth, a Voluntary Health Insurance Scheme (“VHIS”) Standard Plan, and WeHealth Plus, a VHIS Flexi Plan, in 2019.  The competitive premiums of WeHealth make it a good option for people who wish to build health protection.

Sun Life understands that insurance claims are critical to clients. With the Company’s Straight-Through-Processing system and the Hong Kong Monetary Authority’s Faster Payment System, Sun Life is able to settle and pay accident claims submitted through the My Sun Life HK app within 24 hours at the earliest3.

Sun Life strives to inspire its employees to live healthier lives. MyWellnessChoice is an enhancement launched in 2019 to further upgrade the Company’s employee medical plan. Under the new arrangement, employees enjoy flexibility to spend their annual quota of health check-up benefits. Expenses for a wide range of eligible wellness items such as gym/fitness club memberships and exercise & fitness equipment can be reimbursed.   

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Photo Caption


Sun Life Hong Kong Limited was crowned Insurance Company of the Year at the 10th BENCHMARK Wealth Management Awards.

Note to Editors:

  1. The Monthly Coupons comprise guaranteed and non-guaranteed portions. The Non-guaranteed Monthly Coupon, Reversionary Bonus and Terminal Bonus are non-guaranteed and is subject to change from time to time at Sun Life’s sole discretion. They may vary based on the performance of several experience factors, with the investment return normally being the main determinant. Other factors include, but are not limited to, claim experience, policy expenses, taxes, and policy owner termination experience. Please refer to product brochures for details.
  2. The new insured must have insurable interest with the existing policy owner at the time of change. The change of insured is subject to the then current administrative rules, underwriting rules, any other requirements, and the approval of Sun Life Hong Kong
  3. Only for Individual accident benefits. Documents and information provided shall be complete and valid, and submitted via the My Sun Life HK app; clients have selected to receive claim payments via Hong Kong Monetary Authority’s Faster Payment System “FPS”). Subject to terms and conditions of FPS and the My Sun Life HK app.

About Sun Life

SLF Inc. is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2019, Sun Life had total AUM of CAD$1,063 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. Sun Life Financial Inc. is the holding company of Sun Life Assurance Company of Canada. Sun Life Hong Kong Limited is a wholly-owned subsidiary of Sun Life Assurance Company of Canada.

This press release is intended to be distributed in Hong Kong only and shall not be construed as an offer to sell or a solicitation to buy or provision of any products of Sun Life Hong Kong Limited outside Hong Kong. Please refer to a sample Policy Document, which will be provided upon request, for details including definitions, full terms and conditions and risk disclosure. If there is any conflict between the Policy Document and this press release, the Policy Document shall prevail.