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News releases | Sun Life Hong Kong

May 10, 2019

Introducing Refreshed Brand Logo

Hong Kong, May 10, 2019  -  Sun Life Hong Kong Limited (“Sun Life” or “the Company”) would like to update its clients and the general public that the Company has introduced a refreshed logo in Hong Kong as part of a global logo change exercise. 

Sun Life Financial Inc. has updated its global brand identity including the brand logo to better align to its purpose - to help clients achieve lifetime financial security and live healthier lives. The senior management of Sun Life Financial Inc. announced the logo change at its Annual General Meeting in Canada on May 9, 2019.

Sun Life Financial Inc. is the holding company of Sun Life Assurance Company of Canada. Sun Life Hong Kong Limited is a wholly owned subsidiary of Sun Life Assurance Company of Canada.

As a result of the global logo change, the Company will roll out client-facing materials and brand assets with the refreshed logo in phases throughout the rest of the year and into 2020. This means both existing logo and refreshed logo might appear on different materials over the transition period.

The logo change does not have any impact on the Company’s legal entity name. The legal entity name of Sun Life Hong Kong Limited remains unchanged.

After the global logo change:

bilingual Sun Life brand logo which is primarily used in Hong Kong:


About Sun Life

Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2019, Sun Life had total assets under management of CAD$1,011 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.