***Silver Award for Best App – Insurance Services and
Bronze Award for Best App – Financial Services at the Mob-Ex Awards 2019***
***Policy eContract feature added for clients' convenience***
[Hong Kong, May 6, 2019] – My Sun Life HK, a mobile application of Sun Life Hong Kong Limited (“Sun Life” or “the Company”) for its individual insurance clients, has won Silver Award for Best App – Insurance Services and Bronze Award for Best App – Financial Services at the Mob-Ex Awards 2019, in recognition of its excellent interface, functionality and content, as well as contributions to enhancing the Company’s brand proposition and customer engagement.
To offer further convenience, My Sun Life HK has just launched a new feature called Policy eContract to enable clients1 to receive and view the electronic version of their policy contracts upon policy issuance. Clients can acknowledge receipt of their policy contracts via the app without hassle anytime anywhere.
Janey Leung, Chief Client Officer, Sun Life Hong Kong Limited, said, “We’re thrilled to have received two honors at the Mob-Ex Awards 2019 in Hong Kong. My Sun Life HK is one of the key strategic initiatives in Sun Life’s multi-year digital transformation journey. Committed to putting clients at the centre of everything we do, we have built and designed the app based on this client strategy. Our vision is to offer a mobile solution that is truly about helping end users ie our clients, by empowering them to manage their finances anywhere, anytime and to do so with confidence and transparency. The awards recognize our efforts in providing excellent client experience with the help of technology.”
The eClaims feature launched in December 2018 demonstrates how My Sun Life HK creates values with its client-centric design. As claiming insurance could be a critical yet time-consuming process to clients, the eClaims feature of My Sun Life HK enables individual insurance clients to submit hospitalization and accident claims through the app2. With the Company’s Straight-Through-Processing system and the Faster Payment System infrastructure by the Hong Kong Monetary Authority, Sun Life will be able to settle and pay accident claims submitted through My Sun Life HK within 24 hours at the earliest3, much faster than with paper-based claim processes.
The solution provided by DBS in Hong Kong to support the eClaims feature has been awarded Best Payment and Collection Solution at The Asset Triple A Treasury, Trade, Supply Chain and Risk Management Awards 2019. For more, please click: https://www.theasset.com/awards-single/treasury-trade-risk-management.
“Sun Life’s digital strategy focuses on delivering truly client-centric experiences by making insurance more accessible at key moments, providing personalized and proactive service, and empowering clients to make decisions for a brighter future for themselves and their families. Going forward, My Sun Life HK will continue to enhance its functionality to create more values for clients,” Janey Leung added.
Since its inception by Marketing in 2012, the Mob-Ex Awards have been giving recognition to brilliant mobile marketing projects in Hong Kong and the region. For more information about the Mob-Ex Awards, please visit its official website: https://www.marketing-interactive.com/mob-ex-awards/hk/.
About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2018, Sun Life Financial had total assets under management of CDN$951 billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
Notes to editors:
Greg Kwan, Chief Financial Officer, Sun Life Hong Kong (fifth from the left), Janey Leung, Chief Client Officer, Sun Life Hong Kong (fourth from the left) and the team at the Mob-Ex Awards 2019.