(Hong Kong, August 27, 2019) - Sun Life Hong Kong Limited (“Sun Life”) has been named one of Asia’s Best Brands at the CMO Asia Awards 2019.
“We are very honoured to win this prestigious award, which is wonderful recognition of our brand. In recent years, we have actively revamped our marketing strategy and developed our social media platforms, in order to build and reinforce our brand image among our clients and the general public. Our marketing efforts are well recognised, with more people know about Sun Life and the ways our advisors and products can support people's lives. In May 2019, we won the Excellence Award - Integrated Marketing (Product) and Outstanding Award - Brand of the Year of the Insurance Sector at the Financial Institution Awards 2019 organized by Bloomberg Businessweek/Chinese Edition,” said Belinda Au, General Manager, Distribution and Marketing, Sun Life Hong Kong Limited.
In July 2019, Sun Life launched a brand campaign called #FindYourSun with the use of social media networks and AR technology, to transmit a strong sense of warmth and optimism and instil Hong Kong people with positive energy. By bringing a refreshing, energetic, unconventional and artistic image to the Sun Life brand, the campaign aims to strengthen Sun Life's bonding with the community and clients, especially the young generation.
CMO Asia Awards aim to recognise corporates of various industries within Asia which have achieved extraordinary success.
Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2019, Sun Life had total assets under management of CAD$1,025 billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. Sun Life Financial Inc. is the holding company of Sun Life Assurance Company of Canada. Sun Life Hong Kong Limited is a wholly-owned subsidiary of Sun Life Assurance Company of Canada and operates in Hong Kong.