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News releases

April 22, 2020

Sun Life Hong Kong Offers Premium Insurance Experience

                          ***New digital sales system enables insurance purchase from home***

                    ***Clients can receive and acknowledge policy contract through mobile app***

                             *** Special measures extended to help clients fight COVID-19***

Hong Kong, April 22, 2020 – Sun Life Hong Kong Limited (“the Company” or “Sun Life Hong Kong”) today announced the launch of a new digital sales system. From now until Jun 30, 2020, clients can purchase designated insurance products anytime, anywhere in Hong Kong, through this new system side by side remotely with the Company’s advisors. Clients can also receive and acknowledge their policy contract upon its issuance on the My Sun Life HK app1

This new system is launched in supporting the Insurance Authority’s implementation of temporary facilitative measures2, which allow distribution of eligible insurance products through non-face-to-face methods to reduce the risk of virus infection.

Haymans Fung, Chief Marketing and Digital Officer of Sun Life Hong Kong Limited, said, “Although COVID-19 has changed our daily routines, we should not lose our focus on what matters most in the long run. It could be comprehensive health protection for family members, a comfortable life in retirement, or protecting loved ones against unexpected events. That is why we developed this new digital sales system to enable our clients to purchase insurance for themselves and their family members from the comfort of their couch.”

The new digital sales system is easy-to-use and secure. Clients are not required to set up any account or install any software, they can simply log on to the system through a unique URL generated by the system for one-time use only. Clients can access the digital sales system through desktop, laptop or any mobile device as long as the device is connected to the internet.   

With the system’s electronic signature function, clients can sign on the screen digitally, without the need of printing out the insurance application form. The hassle-free experience is elevated by the newly introduced credit card payment gateway which allows clients to settle the initial premium payment online effortlessly. It is also enhanced by the eContract function on the My Sun Life HK app, which enables clients to receive and acknowledge their policy contract upon its issuance.

Fung continued, “At Sun Life, we put clients at the centre of everything we do. Powered by the latest technologies, the entire purchase process is simple and client-centric. We will continue to deliver exceptional client experiences and hope to bring more products onto the digital sales system to create greater value to our clients.”

In addition, the special measures announced by the Company on Jan 24, 2020 and Feb 10, 2020 of providing enhanced services to clients diagnosed with “Novel Coronavirus Infection” will be extended until Jun 30, 2020, to help clients combat the pandemic.


Note to Editors:

  1. Applicable to applications of individual insurance from applicants who have a Hong Kong Identity Card. Designated products are Foresight Deferred Annuity Plan, WeHealth, WeHealth Plus Scheme 1, WeHealth Plus Scheme 2, Hospital Income Insurance Plan, and SunCare Accident Protection Plan.
  2. Implementation details of the temporary facilitative measures include upfront disclosure at the point-of-sale and an extended cooling-off period from 21 calendar days to 30 calendar days.


Photo Caption:


Sun Life Hong Kong launches a new digital sales system through which clients can purchase designated insurance products, side by side remotely with the Company’s advisors.


About Sun Life

SLF Inc. is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2019, Sun Life had total AUM of CAD$1,099 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.Sun Life Financial Inc. is the holding company of Sun Life Assurance Company of Canada. Sun Life Hong Kong Limited is a wholly-owned subsidiary of Sun Life Assurance Company of Canada.