News releases

Sun Life Hong Kong and Hang Seng University ICAPE Joint Financial Planning Course for High-Net-Worth Individuals

Hong Kong, Jan 17, 2024 – Sun Life Hong Kong Limited ("Sun Life Hong Kong" or "the Company") announced today that it has signed a Memorandum of Understanding with the Institute of Continuing and Professional Education (“ICAPE”) of The Hang Seng University of Hong Kong to launch the “Course on the Frontier Knowledge of Contemporary HNWI Financial Planning Strategy and Family Office Practice”. This marks the first of its kind in Hong Kong jointly organized by an insurance company and a local university, sustaining family legacies in Hong Kong while enhancing the professional knowledge of insurance practitioners in the industry including Sun Life Hong Kong’s employees, financial advisors and brokers.

In the first phase of collaboration, ICAPE will offer training courses to Sun Life Hong Kong this year, benefitting thousands of participants. Furthermore, there are plans to expand the coverage of the entire training program, not only to enhance the knowledge of participants but also to promote the overall development of the industry.

The course is designed for professionals in the fields of insurance, wealth management and financial planning, as well as heads of families or family members. It will enable them to learn and strengthen their knowledge and skills so that they can navigate the complexities of wealth management and effectively address the various needs of ultra-high-net-worth families. Through this training, they will be able to enhance their professionalism and competitiveness in the field of financial planning for high-net-worth individuals and family office management.

By launching this training course, Sun Life Hong Kong provides a platform for participants to share their expertise and enhance their professional skills various areas relating to wealth management for high-net-worth individuals and family offices. These include corporate insurance, senior executive insurance, trusts, taxation, wealth preservation and accumulation, legacy planning, and family office support services. Participants who successfully complete the course will receive a certificate jointly awarded by Sun Life Hong Kong and ICAPE, recognizing their professional advancement.

Sun Life Hong Kong will also be able to leverage ICAPE’s and the Chinese Family Succession Research Centre’s academic research, data, and analysis on family offices and family legacy to strengthen its business development, enhance the professional knowledge of both frontline and back-office staff, and optimize its services for high-net-worth Clients. These synergies will benefit more consumers in society and bring greater value to the local insurance industry.

Clement Lam, Chief Executive Officer of Sun Life Hong Kong, said, "The Hang Seng University of Hong Kong is committed to nurturing senior executive talent in the local community, an approach that aligns closely with our own development philosophy. By jointly organizing this professional training course, we aim to better equip talent in the insurance industry with up-to-date skillsets and make a positive impact on the sector. What sets our course apart is its unique focus on wealth preservation, wealth accumulation, wealth transfer, family office concepts, health management, values of family harmony and interpersonal relationships, emphasizing both theory and practice. Specifically designed to meet the needs of our high-net-worth and family office Clients, it consists of a series of three stages: Foundation, Advanced and Professional, providing participants with specialized knowledge at different levels. The course provides a well-rounded view of multiple areas related to family legacies, with a particular emphasis on the importance of interpersonal relationships in legacy discussions and dealing with family office issues. This offers the industry a value-added approach, setting high industry standards. We are eager to witness how these courses will help insurance practitioners in Hong Kong acquire new knowledge through ongoing learning, continuously enhancing their value and broadening their horizons, which will help Clients achieve lifetime financial security and live healthier lives."

Cynthia Sit, Chief Human Resources Officer of Sun Life Hong Kong, said, "Sun Life Hong Kong is focused on nurturing talent with diverse skills to make lives brighter. We provide ongoing professional training for our employees, financial advisors, and brokers, aiming to enhance client service quality in the Greater Bay Area. Through our collaboration with ICAPE, we are launching a joint training course for high-net-worth individuals and family offices. Eligible employees will have the opportunity to participate in this course, strengthening our talent pool and attracting individuals interested in the field. This initiative contributes to the long-term development of the insurance industry in Hong Kong, ensuring we meet the evolving market needs and provide exceptional financial solutions for a brighter future."

Professor Simon Ho, President of The Hang Seng University of Hong Kong, said, "This strategic partnership between The Hang Seng University of Hong Kong and Sun Life Hong Kong is of great significance. We are proud to be the first university in Hong Kong to establish a corporate-level collaboration with an international financial company, providing professional training courses for their employees, financial advisors, and brokers. We hope that this training course will enhance the knowledge of industry practitioners in family offices, wealth management and family legacy. Additionally, we aim to help develop relevant skills and professional expertise in establishing family offices, ultimately elevating the professionalism of the insurance industry. Through this collaboration, we aspire to position Hong Kong as the first-choice location for setting up family offices."

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Photo caption: Sun Life Hong Kong has signed a Memorandum of Understanding with ICAPE of The Hang Seng University of Hong Kong to launch the “Course on the Frontier Knowledge of Contemporary HNWI Financial Planning Strategy and Family Office Practice”, the first of its kind in Hong Kong jointly organized by an insurance company and a local university.

About Sun Life

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2023, Sun Life had total assets under management of $1.34 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Media Contact

Sun Life Hong Kong Limited

Joey Hui

Tel: (852) 3183 2737

Email: joey.ky.hui@sunlife.com

Weber Shandwick
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