News releases

May 16, 2024

Sun Life sponsors the Sun Life Stanley International Dragon Boat Championships for 16 consecutive years Promoting dragon boat sports and building a healthy lifestyle

Hong Kong, May 16, 2024 - Since 2008, Sun Life Hong Kong (“Sun Life”) has sponsored the “Sun Life Stanley International Dragon Boat Championships” for 16 consecutive years. This year, the Championships will be held at the Dragon Boat Festival on June 10 at Stanley Main Beach. The event is set to attract over 150 teams from Hong Kong and abroad, with more than 5,500 paddlers participating. It offers the public an opportunity to enjoy the thrilling excitement of dragon boat races up close. The event is family-friendly and not to be missed!

To boost the popularity of dragon boat paddling and allow the public to experience its passion and joy in the city, Sun Life’s #PaddleTogether Parade Truck is kicking off the Dragon Boat Festival with a splash of color! From May 4 until June 16, the #PaddleTogether Parade Truck will be stationed at Haiphong Road, Tsim Sha Tsui for seven consecutive weekends, including the day of the Dragon Boat Festival. The public is warmly invited to take part in a free dragon boat game and be among the first to experience the excitement of dragon boat racing during the Dragon Boat Festival!

Visitors can play the #PaddleTogether game inside the Parade Truck, where they will play the role of a drummer on a dragon boat. Upon completion of the game, participants may receive small gifts. Through this engaging game, Sun Life aims to promote dragon boat paddling as a regular exercise. Individuals are encouraged to engage in this healthy activity beyond the Dragon Boat Festival and anywhere, fostering a healthier lifestyle.

In an effort to protect our environment, the following environmental protection measures will be implemented on the event day:

  •  Free water stations: Free carboy water dispensers will be provided, encouraging the pubic to bring their own water bottles to promote a plastic-free culture;
  • Recycling initiatives: Waste reduction measures, supported by The Green Earth, a local NGO that focuses on environmental education, will be in place. These measures aim to emphasize the importance of reducing waste at the source and to raise public awareness about recycling.

Irene Ho, Chief Marketing Officer of Sun Life Hong Kong Limited, said, "Sun Life has always been dedicated to helping Clients build a healthy lifestyle. We bring our brand mission to life through sponsoring large-scale sports events, building a healthier future for all. We are honoured to partner with the Stanley Dragon Boat Association to promote this sports event. This year, we are bringing the dragon boat activity to town, offering the public an opportunity to experience a new and exciting twist on this tradition. Through this, we hope to encourage the public to establish a healthy and active lifestyle."

For more information about this campaign, please visit: https://sunlife.co/319553 (Chinese version only).

END

Photo Caption: Sun Life’s #PaddleTogether Parade Truck hits the city for seven weekends! Free dragon boat game promotes regular exercise and healthy lifestyle.

Remarks:

  1. Terms and Conditions apply: https://sunlife.co/bfd743 (Chinese version only)

About Sun Life

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, Mainland China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2024, Sun Life had total assets under management of $1.47 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

 

Media Contact

Sun Life Hong Kong Limited

Kate Siu

Tel: (852) 3183 3696

Email: kate.wy.siu@sunlife.com

 

Weber Shandwick
Juliana Li

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Email: JLi2@webershandwick.com

      

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