News releases | Sun Life Hong Kong

July 18, 2019

Sun Life Launches #FindYourSun Campaign To Instil Hong Kong People With Positive Energy

Hong Kong, July 12, 2019 - Sun Life Hong Kong Limited (“Sun Life” or “the Company”) has launched a social media-led campaign called #FindYourSun. This is part of the Company’s ongoing effort to build its brand in Hong Kong and strengthen its bonding with the community and clients.

The core element of the #FindYourSun campaign is two graffiti murals created by TAKA, a Japanese artist based in Hong Kong. Inspired by Sun Life’s hand-drawn sun and tagline “Life’s brighter under the sun”, the murals aim to transmit a strong sense of warmth and optimism and instil Hong Kong people with positive energy.  Located at 74 Hollywood Road and 60 Peel Street, the murals are set to become stunning selfie spots in Central and Sheung Wan for both locals and tourists.

By scanning the QR code on the wall, visitors will be presented with special visual effects with the help of an augmented reality filter, making the selfie pictures more vibrant.  Anyone who cannot visit the murals in person can experience the same special visual effects online. For details please visit the Facebook page of Sun Life Hong Kong Limited.

74 Hollywood Road 60 Peel Street

An online game is now available on Sun Life Hong Kong Limited’s Facebook page (www.facebook.com/sunlifeHK). Netizens who take selfies with the murals and meet certain conditions will have a chance to win a travel voucher worth HK$2,5001.

Belinda Au, General Manager, Distribution and Marketing, Sun Life Hong Kong Limited said, “At Sun Life, we put our clients at the centre of everything we do. We care about our clients, help them build momentum and guide them along the way. Through the power of working together, we hope our clients will feel more optimistic and have peace of mind throughout their lives. We want to instil the same positive energy among Hong Kong people through this campaign. And our hand-drawn sun is a perfect way for us to express our brand personality: caring, optimistic and relevant.”“

We’re proud to have collaborated with TAKA for the two sun-themed murals. By associating with street art, we want to bring a refreshing, energetic, unconventional and artistic image to the Sun Life brand, and strengthen the emotional bonding with the public and our clients, especially the young generation,” added Au.

About Sun Life

Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2019, Sun Life had total assets under management of CAD$1,011 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

This press release is published by Sun Life Hong Kong Limited. Sun Life Hong Kong Limited is a wholly-owned subsidiary of Sun Life Assurance Company of Canada.

Note to editors

  1. The online game is open now, and will be terminated at 11:30 pm on July 28, 2019. Terms and conditions apply. For details, please visit Sun Life Hong Kong Limited’s Facebook page.