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November 08, 2022

Sun Life Hong Kong Announces New General Manager for Agency

Hong Kong, Nov 9, 2022 – Sun Life Hong Kong Limited (“Sun Life Hong Kong” or “the Company”) announced today that the Company has appointed Eleonore Chow as General Manager, Agency, effective from 31 October 2022.

Eleonore brings close to 30 years of experience in the insurance industry to Sun Life Hong Kong. Prior to joining the Company, Eleonore was the Chief Partnership Distribution Officer at AXA, responsible for formulating strategy and leading teams to effectively deliver on business targets. She has also previously held various senior positions at major insurance companies.

In her new capacity, Eleonore will lead Sun Life Hong Kong’s agency channels as well as the core distribution functions. She will continue to grow the size and the capabilities of the Company’s agency force, turbocharging them to become the most respected best-in-class agency in the industry. She will also cultivate its agency force of Mainland China individuals to help transform its business model, enhance Sun Life Hong Kong’s service and productivity excellence, as well as increase market share.

Clement Lam, Chief Executive Officer of Sun Life Hong Kong Limited, said, “We are delighted to welcome Eleonore onboard to spearhead our agency strategy. Agency growth is the most fundamental piece in our transformation journey, so her deep experience in agency and distribution will be instrumental as we continue to grow our agency force. I am confident that Eleonore’s appointment will help us achieve our aspiration of being the market leading player in the insurance industry.”

Eleonore Chow, General Manager, Agency of Sun Life Hong Kong Limited, said, “It is my honor to join Sun Life Hong Kong to supervise its agency force, as well as to develop the business strategy for the Company’s future agency growth. I look forward to building a close rapport with the agency force as well as business partners to improve performance and achieve our strategic ambitions.”


Photo Caption: Eleonore Chow is appointed General Manager, Agency of Sun Life Hong Kong Limited.


About Sun Life 

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2022, Sun Life had total assets under management of C$1.27 trillion. For more information, please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. Sun Life Financial Inc. is the holding company of Sun Life Assurance Company of Canada. Sun Life Hong Kong Limited is a wholly-owned subsidiary of Sun Life Assurance Company of Canada. 

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Sun Life Hong Kong Limited

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