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News releases

May 11, 2018

Sun Life Financial Launches New Brand Campaign

[Hong Kong, May 11, 2018] Sun Life Financial has launched its new wave of brand campaign in Hong Kong to further strengthen its brand presence and highlight its company culture: Putting our Clients at the Centre of everything we do.

The integrated branding campaign includes two online videos featured by Ms. Kristal Tin, a famous actress in Hong Kong and a client of Sun Life Financial, and a 30-second TV commercial.  

Belinda Au, General Manager, Distribution and Marketing at Sun Life Hong Kong Limited, said, “Sun Life is committed to delivering superior client experience and outstanding value to clients. To do this, we put clients at the centre of everything we do. Based on true stories, the online videos aim to show how our advisors and client service representatives go the extra mile to provide the best possible level of service in every situation. It is our honour to have Ms Tin, who is our client, participated in the videos and also shared her interactions with her Sun Life financial advisors.”

Please visit our website: /content/sunlife/external/hk/en/about-us/who-we-are/our-commitment-to-our-clients.html to watch the online videos.

With Jacky Cheung’s timeless classic song, Capture this Moment (留住這時光), as theme song, the 30-second TV commercial highlights the “can do” spirit and positive attitude in everyone. Sun Life believes there is brightness in everyone and this is also the persistent optimism of the Sun Life Financial brand. The TV commercial will run in Hong Kong from now for a few weeks.  


About Sun Life Financial 
Sun Life Financial Inc. ("SLF Inc.") is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2017, Sun Life Financial had total assets under management ("AUM") of CDN$975 billion. For more information please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.